National Museums Liverpool comprises eight institutions, which all get a lot of visitors. The organisation responsible for running them all has recently received its first Impact Award. The accolade is in recognition of the successful introduction of an in-house ticketing system.
Blooloop reported on the win, noting that the introduction of this ticketing system now makes it much easier for the galleries and museums in the group to run ticketed exhibitions and events.
The award was presented by the Ticketing Business Forum, which singled out the performance of the China’s First Emperor and the Terracotta Warriors exhibition. This was hosted at the World Museum last year, with over 600,000 tickets sold.
The organisation has been working closely with Gateway to create its ticketing system and introduce it across the eight sites.
Stacey Hammond, from National Museums Liverpool, said that getting the system up and running for the Terracotta Warriors exhibition was “the perfect springboard for staging future ticketed exhibitions and events at our museums and galleries”.
The museums run by the organisation are the Museum of Liverpool, World Museum, Walker Art Gallery, Merseyside Maritime Museum, International Slavery Museum, Border Force National Museum, Sudley House and Lady Lever Art Gallery.
As well as getting the ticketing right, it’s also important to make sure you get museum barrier systems in place for large-scale exhibitions like that of the Terracotta Warriors.
Last month, the BBC revealed that World Museum saw a 111 per cent increase in visitor numbers thanks to the exhibition of China’s famous artefacts. In total, 1.4 million people visited World Museum last year, of whom 610,000 saw the Terracotta Warriors, figures from the Association of Leading Visitor Attractions found.